Coaching is Effective Because it is Personal, Behavior-oriented and Targeted to the individual

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As social beings, we communicate at any moment of our existence with both verbal and non-verbal cues. Each piece of communication (coming in and going out) passes through our internal “software”, our mind. The simplest communication process is illustrated as linear and goes through 4 key stages: coding – sending – receiving – decoding. However, it’s not at all that simple. There are so many variables that influence the smooth information processing between two subjects (Smith, 2007).

Description

As social beings, we communicate at any moment of our existence with both verbal and non-verbal cues. Each piece of communication (coming in and going out) passes through our internal “software”, our mind. The simplest communication process is illustrated as linear and goes through 4 key stages: coding – sending – receiving – decoding. However, it’s not at all that simple. There are so many variables that influence the smooth information processing between two subjects (Smith, 2007).

The neuroscientific research on the specifics of the communication model, teaches us that information processed by our brains passes through a number of filters which are to influence our understanding and categorisation of the information (O'Connor & Lages, 2004).

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